Articles for Birth Professionals

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Jillian Brand Jillian Brand

3 Common Mistakes New Birth Pros Make (and How to Avoid Them)

Feeling stuck or overwhelmed while building your birth business? You’re not alone. Every new birth pro hits that wall—but the good news is, it’s avoidable! One common mistake: Trying to do it all at once. Focus on building a strong foundation first, and everything else becomes easier. Want to sidestep the top mistakes and grow your business with confidence? Unlock the Vault for the full guide!

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Jillian Brand Jillian Brand

How to Find the Best Website Template for Your Doula Business

Your website is one of the most powerful tools for growing your doula business. It’s where potential clients connect with your story and decide if you’re the right fit. But building a site from scratch can be overwhelming. The solution? Start with an SEO-friendly, mobile-responsive template made just for birth pros! Want to know exactly what to look for? Unlock the Vault for the full guide.

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Jillian Brand Jillian Brand

Staying Motivated and Growing Your Birth Business

Building a birth business takes a blend of mindset, strategy, and heart. The key to success? Combine intentional action with the power of belief and focus. One powerful step: Reconnect with your why—your deeper purpose keeps you grounded and motivated. Ready for 6 proven ways to stay inspired and grow your business? Unlock the Vault for the full guide.

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Jillian Brand Jillian Brand

Best Doula Websites on the Net

Your website is the heart of your online presence, and the best doula sites seamlessly combine beauty, function, and authenticity. Whether you’re starting from scratch or giving your website a refresh, finding inspiration from others can help you create a space that truly reflects your values and services. I’ve gathered some of my favorite doula websites that stand out for their design, clarity, and connection. Join the Vault for more in-depth information and exclusive content for birth professionals!

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Jillian Brand Jillian Brand

Bridging the gap between Passion and Profit as a Doula

Many doulas leave their training feeling ready to support families—but unsure how to run a sustainable business. Balancing passion and profit can feel overwhelming, but it doesn’t have to be! In this blog, we’ll explore key strategies to help you build a thriving doula business, from defining your brand to diversifying your income streams. For more valuable resources like this, sign up for the Vault and access our exclusive gated content!

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Jillian Brand Jillian Brand

Managing Your Doula Clients Efficiently with CRMs

Managing your doula business while providing exceptional care can feel overwhelming. This is where a Customer Relationship Management (CRM) system comes in. With the right CRM, you can organize client information, automate communication, and save hours of admin work. In this blog, we break down why a CRM is crucial for doulas and compare top options like Bloom, Dubsado, and HoneyBook. Sign up for the Vault to read the full blog!

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Jillian Brand Jillian Brand

Doula VS. Midwife

Childbirth is a life-changing experience, and having the right support can make all the difference. While both doulas and midwives offer essential services, they play distinct roles. This blog explores the differences between the two, including training, responsibilities, and how they complement each other. Whether you’re looking for emotional support or comprehensive medical care, this guide will help you decide which professional is best for your birth journey. Join the Vault for more in-depth information!

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Jillian Brand Jillian Brand

Massage Techniques for Doula-Assisted Births

Massage therapy is a powerful tool for doulas, offering comfort and pain relief during birth while deepening the connection between the birthing person and their support team. In this blog, we explore evidence-based massage techniques like effleurage, counterpressure, and acupressure, along with their practical applications in labor. Join the Vault for access to this and other exclusive content to enhance your doula practice!

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Jillian Brand Jillian Brand

Creating a Google Ads Campaign for Birth Professionals

Google Ads is a game-changer for birth professionals looking to reach clients actively searching for services online. This blog walks you through the process—from setting goals and choosing keywords to writing compelling ad copy and optimizing your campaign for better results. Learn how to maximize your advertising efforts and grow your business with confidence. Join the Vault for more in-depth, invaluable strategies!

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Jillian Brand Jillian Brand

Using Stock Photos to Market Your Birth Services

Stock photos can be powerful storytellers, helping you connect emotionally with potential clients while giving your brand a polished, professional look. This blog covers creative ways to use stock images—like crafting visual narratives, showing before-and-after moments, and creating "day-in-the-life" series. Discover how to choose authentic, diverse photos that resonate with your audience and elevate your marketing strategy. Join the Vault for more in-depth, invaluable resources!

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Jillian Brand Jillian Brand

Creating Email Campaigns as a Doula or Birth Professional

Want to boost engagement and connect with your audience on a deeper level? It starts with understanding your audience and crafting personalized content that resonates. This blog covers essential strategies like segmentation, creative storytelling, and incorporating visuals to help your emails stand out in crowded inboxes. Join the Vault for more in-depth, invaluable resources!

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Jillian Brand Jillian Brand

3 Practical Doula Client Management Apps

In today’s digital world, the right tools can transform your doula practice. From managing client information to scheduling and invoicing, apps like Doula Life, eDoula Biz, and BirthBase simplify your workflow and help you provide even better support to your clients. Learn how these apps can optimize your business and enhance the care you offer. Join the Vault for more in-depth information!

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Jillian Brand Jillian Brand

Powerful Doula Marketing Strategies

Marketing your doula services doesn’t have to be complicated! Learn how to build a compelling online presence, leverage social media, create educational content, and collaborate with local businesses to reach more clients and grow your business with ease. Access more in-depth strategies by joining the Vault!

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Jillian Brand Jillian Brand

How Much Can a Doula Earn

Doulas, an important component of childbirth support, provide emotional, physical, and informational assistance to expectant mothers before, during, and after childbirth. Beyond the rewards of making a positive impact on families, potential doulas often wonder about the financial side of this profession.

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Jillian Brand Jillian Brand

Why your Doula Business Should Include a Website

Having a website allows you to establish a strong online presence. When potential customers or clients search for relevant keywords related to finding a Doula, having a website increases your chances of appearing in their search results.

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