How to Market Your Childbirth Classes and Find Your First Clients

Childbirth Educator
Written By Jillian Brand

You’ve finished your training. Your curriculum is ready. Maybe you even have a classroom space or a Zoom link. But now comes the big question every childbirth educator faces: How do I actually get families to sign up for my classes?

The truth is, you can be the most amazing educator in the world, but if no one knows you exist, you’ll be teaching to empty chairs. Marketing isn’t about being pushy — it’s about helping the right families find you.

In this guide, we’ll cover practical ways to market your childbirth classes, build your reputation, and book your very first clients.

Why Marketing Matters for Childbirth Educators

Parents aren’t searching the phone book for childbirth classes anymore. They’re scrolling Instagram, asking in Facebook groups, or Googling “childbirth classes near me.” If you don’t show up in those places, you’re invisible.

Marketing:

  • Builds visibility in your community and online.

  • Positions you as the professional families can trust.

  • Creates consistent client flow so you’re not scrambling for sign-ups at the last minute.

👉 Marketing is what turns your passion into a business.

Step 1: Start With Your Network

Your very first clients will often come from people you already know. Don’t underestimate the power of word-of-mouth.

  • Tell friends, family, and colleagues what you’re offering.

  • Ask your trainer or certification program if they list new educators.

  • Share in local Facebook groups or community boards.

  • Connect with doulas, midwives, OBs, and chiropractors — they’re your natural referral partners.

Pro tip: Don’t just say “I teach childbirth classes.” Be specific: “I’m running a 4-week series for first-time parents in [location], starting [date].”

Step 2: Build a Simple Online Presence

You don’t need a fancy website to start, but you do need to be findable.

  • Website: A simple one-page site with who you are, what you offer, and how to register.

  • Social Media: Choose one platform your audience uses (often Instagram or Facebook). Post helpful, relatable content.

  • Google Business Profile: Free, and it makes you show up on local searches.

👉 Parents want to know you’re real. A professional-looking presence (with authentic photos) builds instant trust.

Read next: Building a Professional Online Presence as a Childbirth Educator

Step 3: Create Content That Attracts Parents

Content marketing is one of the best ways to reach new clients. Share information that positions you as the local expert.

Ideas:

  • Short posts answering common questions (e.g., “When should I head to the hospital?”).

  • Graphics or infographics with quick birth tips.

  • Behind-the-scenes of your class setup.

  • Testimonials or stories (with permission).

👉 Remember: consistency matters more than perfection. Families will choose the educator they’ve seen posting regularly over someone invisible.

Step 4: Leverage Partnerships

Your best marketing allies are the professionals already serving expecting families. Build relationships with:

  • Doulas

  • Midwives and OBs

  • Prenatal yoga instructors

  • Chiropractors

  • Baby boutiques and maternity shops

Ways to collaborate:

  • Leave flyers or business cards.

  • Offer a free mini-class at their space.

  • Create referral discounts or cross-promotions.

Read next: Should You Teach In-Person, Online, or Both?

Step 5: Offer a Free or Low-Cost Intro Session

Sometimes families need a taste before committing. Consider offering:

  • A free one-hour “Intro to Childbirth Education” workshop.

  • A low-cost webinar on a specific topic (like coping with early labor).

These build trust, grow your email list, and often lead to full class enrollments.

Step 6: Use Testimonials and Social Proof

Parents want to know your classes work. Collect feedback from your very first clients.

  • Ask for written testimonials.

  • With permission, share photos of classes.

  • Create a simple “success stories” page on your site.

👉 Social proof builds credibility faster than any ad.

Step 7: Don’t Be Afraid to Charge From the Start

It’s tempting to offer everything for free at first. While free workshops are a great marketing tool, make sure your main classes are paid. Charging signals professionalism and value.

For tips on pricing, check out: Pricing Your Childbirth Education Classes: What to Charge and Why

Tools to Make Marketing Easier

You don’t have to DIY everything. Tools that help:

  • Canva for creating flyers and social posts.

  • Mailchimp or ConvertKit for simple email marketing.

  • BirthPro Market for stock photos designed for birth professionals.

👉 Instead of wasting hours hunting for “good enough” images online, you can grab authentic, professional photos that make your materials stand out instantly.

Use this link for 50% off your BirthPro Market membership here

Final Thoughts

Marketing your childbirth classes doesn’t have to be overwhelming. Start small: share with your network, create a simple online presence, and build partnerships. Over time, your reputation will grow, and clients will start finding you.

Remember: the families you’re trying to reach are already out there searching. Marketing is simply showing up where they are.

Jillian Brand https://www.jillianbrand.com
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