How to Grow Your Childbirth Education Business Beyond Teaching Classes

Childbirth Educator
Written By Jillian Brand

When you first become a childbirth educator, your focus is simple: build a solid curriculum, find students, and teach your classes. But once you’ve gotten started, you might wonder: What’s next?

The truth is, your business can grow far beyond teaching a weekly class. By expanding your services and income streams, you can reach more families, avoid burnout, and create long-term sustainability.

In this guide, we’ll explore smart ways to grow your childbirth education business beyond teaching classes — without losing your passion (or your sanity).

Why Growth Matters

Teaching classes is rewarding, but it also comes with limits:

  • Time: You can only teach so many hours per week.

  • Income: If classes are your only product, your earnings cap at the number of seats you can fill.

  • Reach: Families outside your location or schedule won’t be able to attend.

👉 Growth isn’t about doing “more of the same.” It’s about finding ways to scale your impact and income, so your work supports you as much as you support families.

Option 1: Offer Specialty Workshops

Once your core childbirth classes are running smoothly, consider adding shorter, topic-specific workshops.

Examples:

  • Comfort Measures for Labor

  • VBAC Preparation

  • Cesarean Birth Preparation

  • Newborn Sleep Basics

  • Partner-Only Support Workshops

Why it works:

  • Families who don’t want a full series may sign up for a workshop.

  • Past students may return for specialty topics.

  • Workshops can be priced higher per hour, boosting income.

Option 2: Expand Into Related Services

Childbirth education is just one piece of the perinatal puzzle. Many educators branch into complementary services like:

  • Doula support (birth or postpartum).

  • Breastfeeding education (through certification).

  • Newborn care classes.

  • Prenatal yoga or fitness.

👉 Even if you don’t personally add these services, partnering with other professionals expands your reach and credibility.

Option 3: Create Digital Products

Digital offerings allow you to serve families far beyond your local area — and they earn income even when you’re not teaching.

Ideas:

  • Recorded mini-courses (e.g., “Early Labor Comfort Techniques”).

  • Downloadable guides (checklists, workbooks, birth plan templates).

  • Membership communities for ongoing support.

Why it works:

  • One-time creation, ongoing sales.

  • Perfect for families who want flexibility.

  • Adds passive income to balance in-person teaching.

Read next: Building a Professional Online Presence as a Childbirth Educator

Option 4: Partner With Organizations

Hospitals, clinics, doulas, and midwives are always looking for trusted educators. Partnerships can help you:

  • Gain steady referral streams.

  • Teach under the umbrella of a larger organization.

  • Co-host events or community workshops.

👉 Even baby boutiques and maternity stores love partnering for events. Parents walk away with education and shopping, and you gain exposure.

Option 5: Train or Mentor Other Educators

Once you’re experienced, you can step into leadership by:

  • Mentoring new educators as they start their businesses.

  • Offering “train the trainer” workshops.

  • Partnering with certification organizations as faculty.

This not only grows your business but strengthens the childbirth education community as a whole.

Option 6: Write and Publish Content

Writing is one of the best ways to expand your credibility and reach. Options include:

  • A blog (great for SEO and marketing).

  • Articles for local parenting magazines.

  • A book or e-book on childbirth preparation.

👉 Content positions you as an authority — and keeps working for you long after you hit “publish.”

Option 7: Raise Your Rates Strategically

Growth doesn’t always mean adding more. Sometimes it means doing less, but better.

  • If you’ve been teaching for a while and your classes consistently fill, it’s time to raise your prices.

  • Add value with extras (digital handouts, bonus resources, Q&A calls) to justify the increase.

  • Position yourself as a premium educator in your area.

Read next: Pricing Your Childbirth Education Classes: What to Charge and Why

Tools That Support Growth

Expanding your business also means upgrading how you present yourself. Tools that help:

  • Scheduling software (Acuity, Calendly) to simplify booking.

  • Email marketing tools to stay in touch with past students.

  • Professional imagery from BirthPro Market to make your website, flyers, and digital products look polished.

👉 Use this link to get 50% off your BirthPro Market membership.

Final Thoughts

Your childbirth education business doesn’t have to stay small. By adding workshops, expanding into related services, creating digital products, and building partnerships, you can grow your reach, impact, and income without burning out.

Growth isn’t about doing everything at once. It’s about adding one new layer at a time and building on your foundation.

Jillian Brand https://www.jillianbrand.com
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Building a Professional Online Presence as a Childbirth Educator