How to Create & Sell Digital Products as a Birth Pro
A practical, aligned guide for turning your wisdom into income—without burning out your nervous system or betraying your energy.
Let Your Wisdom Work While You Rest
There comes a point in every birth professional’s journey where trading time for income starts to feel... unsustainable. You love the work, yes. But the late nights, the emotional labor, the always-on availability? It adds up. And it can start to feel like your income is tied to how much of yourself you're able to give.
This is where digital products come in—not just as a money-making tool, but as a nervous system shift.
Creating and selling digital offers gives your clients access to your wisdom, without requiring your real-time presence. It’s a way to say:
I trust that my knowledge is enough. I trust that I am allowed to receive without performing. I trust that what I’ve lived through and learned is worthy of value.
This blog will guide you through the full process—from ideation to pricing to aligned selling—with zero fluff and a whole lot of embodiment.
PART ONE: Start With Alignment—Not Algorithms
Before you think about what’s trending or what everyone else is selling, get still. The best digital products don’t come from copying—they come from clarity.
Instead of asking “What would sell?” ask:
What do I naturally say, teach, or repeat every week?
What questions show up in my DMs again and again?
What do I wish people understood before working with me?
What process do I walk every client through, even if informally?
Start here, because this is your zone of ease. And that matters. A digital product born from exhaustion or urgency won’t feel good to promote—and it likely won’t convert either. But something created from overflow? From peace? That’s magnetic.
You don’t need to manufacture something new—you need to recognize what’s already working in your business and energy.
PART TWO: Decide What to Make
There are endless types of digital products, but not all of them make sense for your business right now. Start simple, and think about what solves a specific problem quickly.
Formats that work well for birth professionals:
Guides or workbooks: Postpartum prep, hospital bag checklists, birth plan templates
Canva templates: Client welcome packets, pricing guides, social media posts
Mini-courses or video bundles: Birth partner training, intro to breastfeeding, newborn care
Printable affirmations or journal prompts: Birth visualization cards, daily mindset prompts
Scripts and swipe files: Email templates for onboarding, intake form scripts, thank-you follow-ups
Not sure what to choose? Try this:
Go back through your last 5 client emails or DMs.
Highlight anything you’ve repeated more than once.
Circle what could be reused, reshaped, or shared more broadly.
Then choose one problem you can help someone solve in under 30 minutes. That’s your first offer.
Resources to explore:
Canva Templates for Doulas on Creative Market
Gumroad for simple product hosting
ChatGPT to help draft your guide or checklist
PART THREE: Create Without the Overwhelm
You do not need to be a graphic designer. You don’t even need a logo. You just need clarity, simplicity, and a little intentionality.
Here’s a gentle, non-chaotic process:
Choose a format. A PDF is easiest for most. Start with a Canva ebook or worksheet template.
Outline your content. Use clear headers like “Step 1: ______” or “Tool #1: ______.”
Write simply. Use warm, direct language. Talk like you would to a client who’s overwhelmed.
Brand lightly. Choose 2–3 colors (preferably your own), and stick to 1–2 fonts.
Add a closing page. Include your IG handle, website, or next offer so people can keep journeying with you.
Want to go a step further?
Record a short Loom video welcoming them and explaining how to use the guide.
Offer a bonus checklist or printable.
Remember: your product doesn’t need to be “professional.” It needs to be present. Let it feel like a warm extension of you.
PART FOUR: Price with Integrity + Energetic Safety
There’s no perfect pricing formula—but here’s a truth most people won’t tell you:
You won’t sell something you don’t feel safe receiving for.
If your body tenses up every time you say the price, or you feel the need to “justify” it with bonuses or discounts, the energy is off. So let’s find the number that feels both fair and safe.
Pricing sweet spots:
Templates, checklists, or guides: $9–$27
Workbooks or bundles: $27–$47
Products with video or layered content: $47–$97
Multi-part courses or high-touch digital offers: $97–$297+
Start where you feel solid. You can raise prices later. Focus first on selling with ease and repetition.
Where to sell it:
Gumroad: Easy, beautiful, and handles multiple product types.
Stan Store: Great if you’re building through Instagram.
Your own website: Use platforms like Squarespace, WordPress + Thrivecart, or Shopify if you’re ready.
Once it’s live, add it to your:
Instagram bio
Client welcome email
Linktree or Beacons page
Pinned stories or highlights
Vault of offers for 24/7 access
PART FIVE: Selling = Sacred Sharing
This might be the hardest part—not because it’s technically difficult, but because it brings up every inner story you’ve ever held about visibility, worth, and receiving.
So let’s rewrite the story:
Selling doesn’t mean screaming.
Selling doesn’t mean proving.
Selling simply means saying: “I made this. It helps. It’s here.”
And that gets to be enough.
How to stay in rhythm with selling:
Create one 30-second Reel or story per week about your product.
Rotate between education, behind-the-scenes, transformation, and testimonials.
Set a monthly reminder to reshare it—even if no one’s asked. (People forget.)
Mention it in new content naturally: “This is something I go deeper into in my guide…”
Repetition isn’t annoying—it’s necessary. Most people need 7+ touches before they take action. Your consistency is part of the magic.
Final Words: You Are Allowed to Receive
Let this be a moment of expansion.
You don’t need to be louder.
You don’t need a bigger following.
You don’t need to be more “ready.”
You just need to say yes to the part of you that’s already holding something beautiful.
Something helpful. Something enough.
Creating digital products is one of the most aligned, nourishing ways to let your wisdom serve more people—without depleting yourself in the process.
Let it be easy. Let it be rooted. Let it be sacred.
And let it begin now.
