10 Ways to Use Stock Photos to Grow Your Doula or Birth Business
If you’ve been building your doula, midwifery, or birth education business, you already know: visuals matter. The right images can make your website feel professional, your social media scroll-stopping, and your marketing materials truly connect with expectant families. But if you’ve ever tried searching for birth-related stock photography, you’ve probably run into the same problem—most of it is either overly clinical or completely unrelated to what you actually do.
That’s where specialized stock photography for birth professionals comes in. Instead of spending hours trying to DIY photos or settling for generic images, you can tap into a ready-made gallery that actually reflects your work, your clients, and the energy you want your brand to carry.
Here are 10 ways you can start using stock photos right now to grow your birth business — without adding a million extra things to your to-do list.
1. Elevate Your Website’s First Impression
Your homepage hero image is often the first thing potential clients see. Swap out bland or outdated visuals for warm, authentic photos that instantly communicate connection, safety, and trust.
2. Create Instagram Posts That Stop the Scroll
Consistent, on-brand imagery is one of the fastest ways to make your feed look cohesive. Use stock photos as backgrounds for quotes, captions, or educational carousels.
3. Make Pinterest Work for You
Pinterest is a huge traffic driver for birth businesses when done right. Pair your blog posts or lead magnets with vertical, pin-worthy graphics featuring beautiful, relevant images.
4. Add Professionalism to Client Guides
Whether it’s a birth plan template, breastfeeding guide, or postpartum checklist, including thoughtfully chosen photos makes your resources feel polished and high-value.
5. Bring Blog Posts to Life
A blog post without images feels like a wall of text. Adding relevant visuals not only keeps readers engaged but can also improve your SEO by encouraging longer on-page time.
6. Upgrade Your Email Newsletters
A well-placed image in your email can break up text and make your content feel more inviting. Choose photos that reflect the topic — for example, a newborn skin-to-skin shot for a postpartum tips email.
7. Polish Your Online Courses or Workshops
If you teach childbirth classes, lactation workshops, or doula trainings online, use high-quality images in your slides, workbooks, and course portals to create a cohesive, branded experience.
8. Make Your Presentations Stand Out
Whether you’re speaking at a birth conference or leading a local info night, incorporating stock photos into your slides can help capture attention and reinforce your message.
9. Enhance Your Digital Downloads
From eBooks to printable affirmations, stock photography can turn a simple PDF into something clients want to keep, share, and refer back to.
10. Refresh Your Printed Marketing Materials
If you hand out brochures, flyers, or business cards, replacing generic imagery with birth-specific stock photos makes them far more memorable and aligned with your brand.
Choosing the Right Stock Photos for Your Brand
Not all stock images are created equal. Look for photos that:
Reflect your values and the diversity of your clients
Capture genuine emotion and connection
Feel warm, natural, and authentic — not staged or clinical
The bottom line: The visuals you use are part of your brand story. Choosing stock photos that align with your mission helps you attract the right clients, save time, and show up with confidence in every space your business exists online (and offline).
If you’re ready to skip the endless searching and have instant access to 4,000+ birth-specific images, explore the BirthPro Market™ stock photo membership today. Your brand — and your future clients — will thank you.
